Amy: We need to fabricate a tantalising piece of gossip.
Sheldon: And a second non-tantalising piece to use as a control.
Amy: Then we'll track its progress through our social group and interpret the results through the competing academic prisms of mimetic theory, algebraic gossip and epidemiology.
Sheldon: Look at you, getting me to engage in the Social Sciences. You're a vixen, Amy Farrah Fowler.