Big Bang Theory Quote 11888

Quote from Sheldon in the episode The Decision Reverberation

Penny: No. Sweetie, you shouldn't do things that make you feel bad.
Leonard: Well, I'm doing this.
Sheldon: And of course he is. He is a textbook satisficer.
Leonard: That's not even a word.
Sheldon: Uh, yes, it is. According to Nobel Prize-winning economist Herbert Simon, satisficing is a decision-making strategy whereby a person accepts whatever available option is satisfactory rather than seeking out a course of action that would make him happiest, as I just did when I explained what satisficing was.
Raj: He's right. No one wanted to hear at. He knew it, yet he plowed ahead.

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